Several years ago, someone discovered that if you type suicide-related questions in Google and Bing, they show really different results. While Google pulls up suicide hotlines first, Bing shows you the most efficient way to end things. A series of memes parodying the perceived difference in search results which search engines Google and Bing produce, especially on search requests which could be put in by persons intending to harm themselves or others. Thus, a topic that is in no way funny, became a hilarious meme format that people can't get enough of.